We came, we ate breakfast, we learned – all before the blizzard hit. Pretty good timing on the Business Marketing Association’s part. Any marketer knows, the way to an audience’s heart is great information presented in a fun engaging way. As the panelists discussed their journey through the world of digital, I had to keep […] Read more
We’re excited to announce that we’ve launched a new product, the Hadoop-Silverpop API Connector. SmartBase was the first to develop this kind of application between these popular tools – We’re really proud of it! So, what is it? Glad you asked! The Hadoop-Silverpop API Connector is an application that connects our Hadoop platform, also known as […] Read more
SmartBase was pleased to be featured as one of the top 50 Most Powerful Big Data Vendors in CIO Story’s ‘Big Data Technology of 2015’ issue. As we’ve focused our organization back to our roots of data, we’ve found that this is where our clients can find the most growth in their organizations. Once your […] Read more
Because technology changes almost daily, keeping your data science skills polished will keep you a step ahead of the rest. Here are 10 data analytics conferences / summits / forums that we think will be helpful to you as you and your organization dive into 2016. We’ve included the hashtags of these conferences so even if you […] Read more
As B2B marketers, we hear a lot about the problems, challenges and hardships we face. Do you ever wonder ‘where are the success stories?’ Us too. Along with the BMAMN, we’re excited to help share what’s working in the B2B marketing space right here in our backyard. Our own Director of Interactive Marketing, Rebecca Ramsden, will be […] Read more
I won’t give you the entire backstory between Apple and Taylor Swift. You can read that here. I’ll just refer to the bones of the story. Taylor Swift didn’t agree with a decision made by Apple and she did what a lot of people do: She shared her thoughts about it with her followers on social media. On Sunday morning she […] Read more
Over the last 6 months, we’ve been focused on what we want the future to look like for SmartBase. We created a ‘Big Data’ offering that we’re calling Analytic Platform Solutions (APS). Adding this expertise to the SmartBase portfolio will be crucial for our customers in the next few years. The amount of data being created by your customers and your company is […] Read more
“Individual commitment to a group effort–that is what makes a team work, a company work, a society work, a civilization work.” – Vince Lombardi I love that quote. In leading my businesses over the last 10 years, I’ve found that living and breathing this concept is effective for success. I believe that the whole is […] Read more
I’m a gardener. For nearly 40 years I’ve had my own garden and before that I helped my mother with hers. I’ve taken from and enriched the gardens I’ve worked with. It makes sense to me to give the last, best thing I have to the earth as I leave it; my body. Now, I’m […] Read more
We’re gearing up for the Healthcare Marketing & Physicians Strategies Summit next week. It’s almost here! This three day conference is packed with so much information they needed 3 separate tracks to get through it all! We’ll be attending sessions from Strategic Marketing to Customer Communication and Engagement to [our favorite] Analytics, Data and Measurement. We wanted […] Read more
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