Blog
Why it’s important for your private cloud to be HIPAA compliant
The Health Insurance Portability and Accountability Act (HIPAA) sets the standards that businesses in the healthcare industry must follow to keep patient’s protected health information (PHI) secure....
What is a HITRUST Certification?
The Health Information Trust Alliance, or better known as HITRUST, supports healthcare organizations to reach their information risk management and compliance objectives. More than 80% of US...
Cybersecurity Month – Security Best Practices
In efforts to keep online users safer, October has been deemed Cybersecurity Awareness Month. Every year there are countless victims of cybercrimes, such as ransomware attacks and phishing scams....
Protect Your Business Against A Ransomware Attack
Ransomware attackers can go after businesses of any size. They use ransomware to take your business data or operating system hostage and refuse to release it until you meet their demands. Being the...
6 Ways to Keep Your Data Private
Having a data breach is a nightmare for any business to experience. The repercussions of not keeping your company’s information secure can be costly, result in lost information, and damage the...
Ideas for Sending Mother’s Day Promo Emails
Mother’s Day is quickly approaching! Sending your email subscribers promotions and ideas for choosing the best Mother’s Day gift is a great way to increase sales and traffic to your store. Mother’s...
What SmartBase Can Do For You
Since 2005, SmartBase Solutions has been delivering data solutions and results to a wide variety of clients. From small local businesses to Fortune 500 companies, everyone we help discovers data...
Do Loyalty Programs Work for Manufacturers?
If your business is in the manufacturing industry, you may have noticed the difficulties that come with customer retention. Price and product offerings are typically the deciding factors many...
Measure the Success of Your Brand Loyalty Program
Loyalty programs are excellent tools to grow your business. Setting up a brand loyalty program is the first step to increasing customer retention and revenue. After taking the time and effort to set...
Using a digital loyalty program for your salon
Guest acquisition and retention has been a struggle for many salons over the past year. Salon owners had to think differently about how they engage with their customers. If your salon has had...
Should you upgrade your rewards or loyalty program in 2021?
Your customers are the center of your business, and their happiness is essential to increasing customer retention. Many businesses have built up their customer base over the years through rewards or...
3 Tips To Keep Your Promotional Emails Out Of The Spam Folder
Making sure your promotional emails are seen by your customers is essential for your business’s marketing efforts. You may have noticed that some of your promotional emails in the past have somehow...