The workplace environment continues to drastically change, as social distancing and safety concerns are still a reality. A lot of companies are realizing that remote work can work. For example, take a look at REI, who recently completed an 8-acre corporate campus outside of Seattle. Despite this lofty investment, they have decided that the status […] Read more
Like many other businesses, SmartBase quickly shifted to a 100% remote workforce this spring when the pandemic was picking up steam and remains primarily remote at this time. We already had a very extensive work from home policy and were very well prepared to make the shift to 100% remote, utilizing our secure private cloud […] Read more
How to stay in contact with your guests: COVID-19 is a pandemic we did not have time to plan for in many industries. Many businesses were forced to shut down due to state mandates for extended, unknown lengths of time. Even as some states re-open, others are closing back down. Once able to open, some […] Read more
States are slowly starting to reopen after months of a stay at home order. There is a buzz of excitement as people are allowed to get outside again after a long, mandatory shutdown of many small and large businesses. As the world starts to reopen, it is critical to be aware the best approach in […] Read more
As the coronavirus (COVID-19) continues to spread, it’s necessary that store owners are prepared to proactively and properly communicate to customers and the public. In many cities and states, governments have banned gatherings of over 50, and in some cases 10 people. Many have also required most “non-essential” service businesses like restaurants, bars, hair salons, […] Read more
Effective E-mail Marketing Retailers, service providers, and others are constantly trying to balance staying relevant in consumers’ inboxes but not over-saturating them. Although there has been an increase in the ability to market to individuals via text messaging, E-mail is still an effective marketing channel because of its ease of use and low cost. That […] Read more
When you’re a small business, the tendency is to cast your net far and wide to find hoards of new customers. You. want. volume. Right? But customer acquisition isn’t actually the fastest track to growth for your business. Retaining the customers you already have and turning new customers into loyal fans is the strategy that will […] Read more
With the acquisition of Group 3 Marketing, we acquired a Customer Loyalty and Franchise Marketing Platform that makes connecting with customers easy for franchisees in all industries. This technology was good but we knew there was opportunity for improvement. As an IBM Business Partner, we had access to the powerful marketing automation technology that would take this platform to the next level […] Read more
SmartBase Solutions is excited to announce an acquisition of assets from Group 3 Marketing (G3M), a database marketing agency based in Minnesota. G3M provides a suite of marketing, database management, and fulfillment services for national brands by deploying loyalty programs on their database marketing platform. They focus on building customer loyalty for specialty retailers, internet retailers, and B2B marketers. […] Read more
Last November, we created a list of the Top 10 Big Data Analytics Conferences You Need To Know About in 2016 and it became a helpful guide for professionals wanting to navigate to the right analytics events this year. That list focused on the first half of 2016, so we’ve returned to finish what we’ve […] Read more
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