How to stay in contact with your guests: COVID-19 is a pandemic we did not have time to plan for in many industries. Many businesses were forced to shut down due to state mandates for extended, unknown lengths of time. Even as some states re-open, others are closing back down. Once able to open, some […] Read more
States are slowly starting to reopen after months of a stay at home order. There is a buzz of excitement as people are allowed to get outside again after a long, mandatory shutdown of many small and large businesses. As the world starts to reopen, it is critical to be aware the best approach in […] Read more
As the coronavirus (COVID-19) continues to spread, it’s necessary that store owners are prepared to proactively and properly communicate to customers and the public. In many cities and states, governments have banned gatherings of over 50, and in some cases 10 people. Many have also required most “non-essential” service businesses like restaurants, bars, hair salons, […] Read more
Effective E-mail Marketing Retailers, service providers, and others are constantly trying to balance staying relevant in consumers’ inboxes but not over-saturating them. Although there has been an increase in the ability to market to individuals via text messaging, E-mail is still an effective marketing channel because of its ease of use and low cost. That […] Read more
When you’re a small business, the tendency is to cast your net far and wide to find hoards of new customers. You. want. volume. Right? But customer acquisition isn’t actually the fastest track to growth for your business. Retaining the customers you already have and turning new customers into loyal fans is the strategy that will […] Read more
With the acquisition of Group 3 Marketing, we acquired a Customer Loyalty and Franchise Marketing Platform that makes connecting with customers easy for franchisees in all industries. This technology was good but we knew there was opportunity for improvement. As an IBM Business Partner, we had access to the powerful marketing automation technology that would take this platform to the next level […] Read more
SmartBase Solutions is excited to announce an acquisition of assets from Group 3 Marketing (G3M), a database marketing agency based in Minnesota. G3M provides a suite of marketing, database management, and fulfillment services for national brands by deploying loyalty programs on their database marketing platform. They focus on building customer loyalty for specialty retailers, internet retailers, and B2B marketers. […] Read more
Last November, we created a list of the Top 10 Big Data Analytics Conferences You Need To Know About in 2016 and it became a helpful guide for professionals wanting to navigate to the right analytics events this year. That list focused on the first half of 2016, so we’ve returned to finish what we’ve […] Read more
The Twin Cities have become a hub for awesome data analytics events, in large part due to user groups like Minneanalytics, but also because MN organizations have realized the value of data analytics and are trying to figure out how to make it work for them. A few of us from SmartBase attended the People Analytics […] Read more
We came, we ate breakfast, we learned – all before the blizzard hit. Pretty good timing on the Business Marketing Association’s part. Any marketer knows, the way to an audience’s heart is great information presented in a fun engaging way. As the panelists discussed their journey through the world of digital, I had to keep […] Read more
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