Blog
How To Use Storytelling Marketing
Emailing your guests is a great way to keep them involved with your brand, but problems arise if you are continuously sending guests similar messages with bland content. This can cause your emails...
Raise Your Revenue This Holiday Shopping Season
The season for holiday shopping is here! With the challenges and upheavals of 2020, the holidays are a great opportunity for businesses to win back customers and increase spending with current...
Employee Engagement in a Remote Work Environment
The workplace environment continues to drastically change, as social distancing and safety concerns are still a reality. A lot of companies are realizing that remote work can work. For example, take...
Security Considerations with a Remote Workforce
Like many other businesses, SmartBase quickly shifted to a 100% remote workforce this spring when the pandemic was picking up steam and remains primarily remote at this time. We already had a very...
Re-Opening during Covid-19
States are slowly starting to reopen after months of a stay at home order. There is a buzz of excitement as people are allowed to get outside again after a long, mandatory shutdown of many small and...
Engaging with Clients during Covid-19
As the coronavirus (COVID-19) continues to spread, it’s necessary that store owners are prepared to proactively and properly communicate to customers and the public. In many cities and states,...
Get the Most Out of Your E-mail Marketing
Effective E-mail Marketing Retailers, service providers, and others are constantly trying to balance staying relevant in consumers’ inboxes but not over-saturating them. Although there has...
Big News: SmartBase Solutions Acquired Group 3 Marketing
SmartBase Solutions is excited to announce an acquisition of assets from Group 3 Marketing (G3M), a database marketing agency based in Minnesota. G3M provides a suite of marketing, database...
More Big Data Analytics Events That You Shouldn’t Miss in 2016
Last November, we created a list of the Top 10 Big Data Analytics Conferences You Need To Know About in 2016 and it became a helpful guide for professionals wanting to navigate to the right...
Upcoming Data Analytics Events in the Twin Cities
The Twin Cities have become a hub for awesome data analytics events, in large part due to user groups like Minneanalytics, but also because MN organizations have realized the value of data analytics...
From Mad Men Advertising to Rabbit Hole Marketing – A Recap
We came, we ate breakfast, we learned – all before the blizzard hit. Pretty good timing on the Business Marketing Association’s part. Any marketer knows, the way to an audience’s heart is great...
Harness the Power of Hadoop for Marketing Automation.
We’re excited to announce that we’ve launched a new product, the Hadoop-Silverpop API Connector. SmartBase was the first to develop this kind of application between these popular tools - We're...