Blog
What SmartBase Can Do For You
Since 2005, SmartBase Solutions has been delivering data solutions and results to a wide variety of clients. From small local businesses to Fortune 500 companies, everyone we help discovers data...
Do Loyalty Programs Work for Manufacturers?
If your business is in the manufacturing industry, you may have noticed the difficulties that come with customer retention. Price and product offerings are typically the deciding factors many...
Measure the Success of Your Brand Loyalty Program
Loyalty programs are excellent tools to grow your business. Setting up a brand loyalty program is the first step to increasing customer retention and revenue. After taking the time and effort to set...
Using a digital loyalty program for your salon
Guest acquisition and retention has been a struggle for many salons over the past year. Salon owners had to think differently about how they engage with their customers. If your salon has had...
Should you upgrade your rewards or loyalty program in 2021?
Your customers are the center of your business, and their happiness is essential to increasing customer retention. Many businesses have built up their customer base over the years through rewards or...
3 Tips To Keep Your Promotional Emails Out Of The Spam Folder
Making sure your promotional emails are seen by your customers is essential for your business’s marketing efforts. You may have noticed that some of your promotional emails in the past have somehow...
How To Use Storytelling Marketing
Emailing your guests is a great way to keep them involved with your brand, but problems arise if you are continuously sending guests similar messages with bland content. This can cause your emails...
Raise Your Revenue This Holiday Shopping Season
The season for holiday shopping is here! With the challenges and upheavals of 2020, the holidays are a great opportunity for businesses to win back customers and increase spending with current...
Employee Engagement in a Remote Work Environment
The workplace environment continues to drastically change, as social distancing and safety concerns are still a reality. A lot of companies are realizing that remote work can work. For example, take...
Security Considerations with a Remote Workforce
Like many other businesses, SmartBase quickly shifted to a 100% remote workforce this spring when the pandemic was picking up steam and remains primarily remote at this time. We already had a very...
Re-Opening during Covid-19
States are slowly starting to reopen after months of a stay at home order. There is a buzz of excitement as people are allowed to get outside again after a long, mandatory shutdown of many small and...
Engaging with Clients during Covid-19
As the coronavirus (COVID-19) continues to spread, it’s necessary that store owners are prepared to proactively and properly communicate to customers and the public. In many cities and states,...