Mother’s Day is quickly approaching! Sending your email subscribers promotions and ideas for choosing the best Mother’s Day gift is a great way to increase sales and traffic to your store. Mother’s Day is on May 9th and the time to start piecing together your email campaign and sending your promotions is now! What should […] Read more
Since 2005, SmartBase Solutions has been delivering data solutions and results to a wide variety of clients. From small local businesses to Fortune 500 companies, everyone we help discovers data insights to nurture customer relationships and reach their business goals. We are a woman-owned, WBENC-certified business that has been serving companies of all sizes and […] Read more
If your business is in the manufacturing industry, you may have noticed the difficulties that come with customer retention. Price and product offerings are typically the deciding factors many retailers look at when considering buying from manufacturers. While having competitive prices and providing quality products is important, there are other methods you can use to […] Read more
Loyalty programs are excellent tools to grow your business. Setting up a brand loyalty program is the first step to increasing customer retention and revenue. After taking the time and effort to set up your program, you’ll want to check in and measure your program’s success. How do you know if your program is delivering […] Read more
One key differentiator for a loyalty and rewards program is how well it is integrated with other systems your store is already utilizing. Here’s how we deliver our clients the solutions they need to reach out and reward their customers. How Driive Loyalty Works with Point of Sale Providers SmartBase Driive Loyalty leverages Point of Sale […] Read more
While federal holidays can give your retail business a revenue boost, don’t underestimate the revenue impact non-federal holidays can have on your business! Valentine’s Day is important for retailers across many industries, and the National Retail Federation has estimated that over half of U.S. adults plan to celebrate Valentine’s Day this year. Valentine’s Day is […] Read more
Guest acquisition and retention has been a struggle for many salons over the past year. Salon owners had to think differently about how they engage with their customers. If your salon has had challenges engaging with new guests and staying engaged with longtime guests, you should consider a digital loyalty program. What is a […] Read more
Your customers are the center of your business, and their happiness is essential to increasing customer retention. Many businesses have built up their customer base over the years through rewards or loyalty programs. After all, everyone likes to be rewarded! While there are dozens of loyalty program options available to offer your customers, many programs […] Read more
Making sure your promotional emails are seen by your customers is essential for your business’s marketing efforts. You may have noticed that some of your promotional emails in the past have somehow ended up in your customer’s spam or junk folder. Customers do not go through their spam boxes looking for promotional emails, so if […] Read more
Emailing your guests is a great way to keep them involved with your brand, but problems arise if you are continuously sending guests similar messages with bland content. This can cause your emails to be ignored and lead to a decrease in your open and click rates. Start spicing up your emails! Use your creativity […] Read more
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