Blog

SBS Featured in 50 Most Powerful Big Data Vendors

SmartBase was pleased to be featured as one of the top 50 Most Powerful Big Data Vendors in CIO Story’s ‘Big Data Technology of 2015’ issue. As we’ve focused our organization back to our roots of data, we’ve found that this is where our clients can find the most growth in their organizations. Once your […] Read more

Jan, 21, 2016

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10 Big Data Analytics Conferences You Need to Know About in 2016

Because technology changes almost daily, keeping your data science skills polished will keep you a step ahead of the rest. Here are 10 data analytics conferences / summits / forums that we think will be helpful to you as you and your organization dive into 2016. We’ve included the hashtags of these conferences so even if you […] Read more

Nov, 17, 2015

  Data

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B2B Marketing Success Stories: Breaking Through the Clutter

As B2B marketers, we hear a lot about the problems, challenges and hardships we face. Do you ever wonder ‘where are the success stories?’ Us too. Along with the BMAMN, we’re excited to help share what’s working in the B2B marketing space right here in our backyard. Our own Director of Interactive Marketing, Rebecca Ramsden, will be […] Read more

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“We hear you.” Apple, Taylor Swift and Customer Loyalty

I won’t give you the entire backstory between Apple and Taylor Swift. You can read that here. I’ll just refer to the bones of the story. Taylor Swift didn’t agree with a decision made by Apple and she did what a lot of people do: She shared her thoughts about it with her followers on social media. On Sunday morning she […] Read more

Jun, 22, 2015

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SmartBase Office Relocation: We’re Moving to North Loop!

Over the last 6 months, we’ve been focused on what we want the future to look like for SmartBase. We created a ‘Big Data’ offering that we’re calling Analytic Platform Solutions (APS). Adding this expertise to the SmartBase portfolio will be crucial for our customers in the next few years. The amount of data being created by your customers and your company is […] Read more

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The Woman’s Club of Minneapolis Welcomes a New President

“Individual commitment to a group effort–that is what makes a team work, a company work, a society work, a civilization work.” – Vince Lombardi I love that quote. In leading my businesses over the last 10 years, I’ve found that living and breathing this concept is effective for success. I believe that the whole is […] Read more

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Give It Back: Putting Our Bodies to Use After Death

I’m a gardener. For nearly 40 years I’ve had my own garden and before that I helped my mother with hers. I’ve taken from and enriched the gardens I’ve worked with. It makes sense to me to give the last, best thing I have to the earth as I leave it; my body. Now, I’m […] Read more

Apr, 30, 2015

  Opinion

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8 Things We’re Looking Forward to at the Healthcare Marketing and Physicians Strategies Summit (#HMPS15)

We’re gearing up for the Healthcare Marketing & Physicians Strategies Summit next week. It’s almost here! This three day conference is packed with so much information they needed 3 separate tracks to get through it all! We’ll be attending sessions from Strategic Marketing to Customer Communication and Engagement to [our favorite] Analytics, Data and Measurement. We wanted […] Read more

Apr, 08, 2015

  Data

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What You Should Do When Your Marketing Campaign Fails

You’re in a meeting. You have a GREAT idea for a marketing campaign that is sure to make a statement and enhance your brand. This campaign will rise above all others to take a stand on an important issue or give your audience the voice they deserve! *Cue heroic music* You share your idea and […] Read more

Mar, 26, 2015

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HPR15 Recap: Using Data Analytics to Improve Healthcare Outcomes

At the Hospital and Physician Relations Executive Summit in Scottsdale, AZ, we attended a lot of great sessions. There was one in particular that we thought would paint a very clear picture of how data analytics can improve healthcare and decrease costs. John Gillespie, MD, MMM of Palladian Health and Joseph A. Eberle, Managing Director […] Read more

Mar, 12, 2015

  Data

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