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Should you upgrade your rewards or loyalty program in 2021?

Your customers are the center of your business, and their happiness is essential to increasing customer retention. Many businesses have built up their customer base over the years through rewards or loyalty programs. After all, everyone likes to be rewarded! While there are dozens of loyalty program options available to offer your customers, many programs […] Read more

Jan, 05, 2021

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3 Tips To Keep Your Promotional Emails Out Of The Spam Folder

Making sure your promotional emails are seen by your customers is essential for your business’s marketing efforts. You may have noticed that some of your promotional emails in the past have somehow ended up in your customer’s spam or junk folder. Customers do not go through their spam boxes looking for promotional emails, so if […] Read more

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How To Use Storytelling Marketing

Emailing your guests is a great way to keep them involved with your brand, but problems arise if you are continuously sending guests similar messages with bland content. This can cause your emails to be ignored and lead to a decrease in your open and click rates. Start spicing up your emails! Use your creativity […] Read more

Dec, 01, 2020

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Raise Your Revenue This Holiday Shopping Season

The season for holiday shopping is here!  With the challenges and upheavals of 2020, the holidays are a great opportunity for businesses to win back customers and increase spending with current customers who are checking off their holiday gift lists. Advertise through the holiday shopping season For the holidays, the average consumer will have $821 […] Read more

Nov, 16, 2020

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Employee Engagement in a Remote Work Environment

The workplace environment continues to drastically change, as social distancing and safety concerns are still a reality. A lot of companies are realizing that remote work can work. For example, take a look at REI, who recently completed an 8-acre corporate campus outside of Seattle. Despite this lofty investment, they have decided that the status […] Read more

Sep, 21, 2020

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Security Considerations with a Remote Workforce

Like many other businesses, SmartBase quickly shifted to a 100% remote workforce this spring when the pandemic was picking up steam and remains primarily remote at this time. We already had a very extensive work from home policy and were very well prepared to make the shift to 100% remote, utilizing our secure private cloud […] Read more

Aug, 28, 2020

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Maintaining Customer Engagement During Covid-19

How to stay in contact with your guests: COVID-19 is a pandemic we did not have time to plan for in many industries. Many businesses were forced to shut down due to state mandates for extended, unknown lengths of time. Even as some states re-open, others are closing back down. Once able to open, some […] Read more

Aug, 04, 2020

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Re-Opening during Covid-19

States are slowly starting to reopen after months of a stay at home order. There is a buzz of excitement as people are allowed to get outside again after a long, mandatory shutdown of many small and large businesses. As the world starts to reopen, it is critical to be aware the best approach in […] Read more

Jun, 16, 2020

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Engaging with Clients during Covid-19

As the coronavirus (COVID-19) continues to spread, it’s necessary that store owners are prepared to proactively and properly communicate to customers and the public. In many cities and states, governments have banned gatherings of over 50, and in some cases 10 people. Many have also required most “non-essential” service businesses like restaurants, bars, hair salons, […] Read more

Apr, 24, 2020

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Get the Most Out of Your E-mail Marketing

Effective E-mail Marketing Retailers, service providers, and others are constantly trying to balance staying relevant in consumers’ inboxes but not over-saturating them. Although there has been an increase in the ability to market to individuals via text messaging, E-mail is still an effective marketing channel because of its ease of use and low cost. That […] Read more

Jan, 20, 2020

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