Implementing and offering a loyalty program that benefits your customers and your business are just the first steps of maintaining a functioning program. Loyalty programs are tools that need plenty attention and modification to maintain their success and obtain the results you’re looking for. Sometimes it might seem like your loyalty program isn’t performing the […] Read more
Creating a yearly marketing plan for your salon can strengthen your customer loyalty and bring in more customers. A marketing calendar can help you reach your growth and sales goals while helping you spread your salon’s special offers throughout the year. It isn’t always easy to know where to start when creating your marketing calendar. […] Read more
Increasing customer engagement with your business comes with obstacles. The way we communicate and the tone we use in our customer communications has shifted over the years. Connection and authenticity are expected and the days of only contacting customers to gain additional business are over. Wondering how to keep your customers engaged with your brand? […] Read more
Having a data breach is a nightmare for any business to experience. The repercussions of not keeping your company’s information secure can be costly, result in lost information, and damage the reputation of your business. Data risks can come from a multitude of areas. Phishing emails, unsecure networks, and other threats to your information can […] Read more
Mother’s Day is quickly approaching! Sending your email subscribers promotions and ideas for choosing the best Mother’s Day gift is a great way to increase sales and traffic to your store. Mother’s Day is on May 9th and the time to start piecing together your email campaign and sending your promotions is now! What should […] Read more
Since 2005, SmartBase Solutions has been delivering data solutions and results to a wide variety of clients. From small local businesses to Fortune 500 companies, everyone we help discovers data insights to nurture customer relationships and reach their business goals. We are a woman-owned, WBENC-certified business that has been serving companies of all sizes and […] Read more
If your business is in the manufacturing industry, you may have noticed the difficulties that come with customer retention. Price and product offerings are typically the deciding factors many retailers look at when considering buying from manufacturers. While having competitive prices and providing quality products is important, there are other methods you can use to […] Read more
Loyalty programs are excellent tools to grow your business. Setting up a brand loyalty program is the first step to increasing customer retention and revenue. After taking the time and effort to set up your program, you’ll want to check in and measure your program’s success. How do you know if your program is delivering […] Read more
One key differentiator for a loyalty and rewards program is how well it is integrated with other systems your store is already utilizing. Here’s how we deliver our clients the solutions they need to reach out and reward their customers. How Driive Loyalty Works with Point of Sale Providers SmartBase Driive Loyalty leverages Point of Sale […] Read more
While federal holidays can give your retail business a revenue boost, don’t underestimate the revenue impact non-federal holidays can have on your business! Valentine’s Day is important for retailers across many industries, and the National Retail Federation has estimated that over half of U.S. adults plan to celebrate Valentine’s Day this year. Valentine’s Day is […] Read more
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