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What SmartBase Can Do For You

What SmartBase Can Do For You

Since 2005, SmartBase Solutions has been delivering data solutions and results to a wide variety of clients. From small local businesses to Fortune 500 companies, everyone we help discovers data insights to nurture customer relationships and reach their business goals. We are a woman-owned, WBENC-certified business that has been serving companies of all sizes and backgrounds across the country and beyond! We work with clients in various industries and tailor our solutions to their unique business needs. What can we do for your business? We have a variety of data solutions to fit your business needs. Make smarter data-driven business decisions, create more intelligent marketing campaigns, build a loyal customer base, protect your data and more when you team up with SmartBase. SmartBase Managed Hosting: Our HITRUST certified and HIPPA compliant managed hosting protects your sensitive data. SmartBase’s managed private cloud hosting solutions give you flexibility and performance with the security and compliance standards you need for your business. We can customize an environment that is secure and supports your business needs. SmartBaseMarketing Automation: Trying to make sense of all the information scattered among multiple databases that don’t communicate with each other is difficult. Our Marketing Automation solution integrates data from all […]

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Do Loyalty Programs Work for Manufacturers?

Do Loyalty Programs Work for Manufacturers?

If your business is in the manufacturing industry, you may have noticed the difficulties that come with customer retention. Price and product offerings are typically the deciding factors many retailers look at when considering buying from manufacturers. While having competitive prices and providing quality products is important, there are other methods you can use to maintain and grow your loyal customer base. Rewarding the retailers who purchase your products could be the key to keeping your current business and earning new retailers. Let’s discuss some of the ways loyalty programs work for manufacturers. Why loyalty programs work for manufacturers Whenever there is an opportunity for a customer to make a repeat purchase, there is an opportunity to incorporate a loyalty program. You want your retailers to continue purchasing your products over other manufacturers. Get the competitive edge over similar manufacturers by giving your retailers a reason to keep choosing your business. Reward businesses who purchase your products and show them that there is potential to earn something or to save on their purchases from your business. You have complete control over what rewards you choose to offer. You could offer additional products, new product samples, discounts on their most frequently […]

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How to Measure the Success of Your Brand Loyalty Program

How to Measure the Success of Your Brand Loyalty Program

Loyalty programs are excellent tools to grow your business. Setting up a brand loyalty program is the first step to increasing customer retention and revenue. After taking the time and effort to set up your program, you’ll want to check in and measure your program’s success. How do you know if your program is delivering the results you’re looking for? Evaluate the success of your loyalty rewards program by taking a closer look at these areas. Customer Retention Rate The main objective when implementing a brand loyalty program is to maintain and grow your reliable customer list. Have you been tracking your customer retention rate since your program began? Checking to see if you’re bringing in repeat business more frequently or if infrequent customers are purchasing your products more often is a good way to measure your program’s success. Compare the sales volume and frequency of your loyalty program participants against customers who aren’t enrolled in your program. You’ll be able to easily notice if your customer retention rate is being positively impacted by your program. Program Participation Rate Your loyalty program’s participation rate is one of the most important metrics to measure how effective your program is. You can […]

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Should you upgrade your rewards or loyalty program in 2021?

Should you upgrade your rewards or loyalty program in 2021?

Your customers are the center of your business, and their happiness is essential to increasing customer retention. Many businesses have built up their customer base over the years through rewards or loyalty programs. After all, everyone likes to be rewarded! While there are dozens of loyalty program options available to offer your customers, many programs are outdated, inconvenient, or ineffective. You may already have a rewards and loyalty program established, but 2021 is the year to make your program even better! Now is an excellent time to get a step ahead of your competition by offering your customers something valuable. Here are a few factors to take into consideration when deciding if your loyalty or rewards program could use a little updating. Do you currently offer a rewards system? Not already having a rewards program in place is a great reason to start a new program this year. Customer rewards can fit into many types of organizations and will be appreciated by your loyal customers. Plus, offering a loyalty program strengthens your customer relationships by incentivizing them to return to your business or purchase your products more frequently. Are you still using a punch card system? Relying solely on a […]

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3 Tips To Keep Your Promotional Emails Out Of The Spam Folder

3 Tips To Keep Your Promotional Emails Out Of The Spam Folder

Making sure your promotional emails are seen by your customers is essential for your business’s marketing efforts. You may have noticed that some of your promotional emails in the past have somehow ended up in your customer’s spam or junk folder. Customers do not go through their spam boxes looking for promotional emails, so if an email goes into a spam box, then the email will have no success. When an email lands in too many spam folders, more inboxes think that this is not an important email and the email will end up in even more spam boxes. This can be frustrating, but the good news is that it can be avoided! You can greatly reduce the likelihood of your emails ending up in spam by taking certain precautions while drafting and sending promotional emails. Before you put the time and effort into sending out an email, make sure you are following these three tips to keep your email out of the spam folder! Use a clear subject line with no spam trigger words While it seems like a great way to grab your customer’s attention, all caps and using a copious amount of exclamation points won’t lead to higher […]

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How To Use Storytelling Marketing

How To Use Storytelling Marketing

Emailing your guests is a great way to keep them involved with your brand, but problems arise if you are continuously sending guests similar messages with bland content. This can cause your emails to be ignored and lead to a decrease in your open and click rates. Start spicing up your emails! Use your creativity to start sending more engaging content to your guests. One way to show off your creativity and put something new in your guest’s inbox is through storytelling marketing. Our whole world is a narrative and your business should be as well. Storytelling marketing gives your business a character and a memorable personality. Your guests are more likely to remember your promotion when you tell an engaging story in your email. Try telling a story about your business to make the guest read your entire email and retain more information. Keep your story concise and avoid making your email so text heavy that your guest loses interest. How to begin telling your story To have a good story you need: a character, a problem or obstacle, and a final solution. The character could be your store in general, or you could choose an employee that is […]

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Raise Your Revenue This Holiday Shopping Season

Raise Your Revenue This Holiday Shopping Season

The season for holiday shopping is here!  With the challenges and upheavals of 2020, the holidays are a great opportunity for businesses to win back customers and increase spending with current customers who are checking off their holiday gift lists. Advertise through the holiday shopping season For the holidays, the average consumer will have $821 to spend on gifts, 25% of which is spent on personal care gifts. Advertise your inventory so your guests know that they can use your salon or store as a one stop shop to get some of their holiday shopping done during their next visit. Offer gift card deals, product incentives, or curated product gift bags to show guests that pampering is an excellent gift to give! Don’t forget to advertise to younger consumers. 18-24-year-olds spend 32% of their holiday funds on giving the gift of pampering. Gift cards are a great way to get guests in now and encourages them to bring a friend. This will help expand your loyal customer base. Post on your social media platforms to reach the younger crowds and remind them that your products and services will make fantastic gifts for their friends and family. Keep your inventory stocked […]

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Employee Engagement in a Remote Work Environment

The workplace environment continues to drastically change, as social distancing and safety concerns are still a reality. A lot of companies are realizing that remote work can work. For example, take a look at REI, who recently completed an 8-acre corporate campus outside of Seattle. Despite this lofty investment, they have decided that the status quo work environment is no longer the best fit for our new reality. They are now looking to sell their headquarters and will instead have satellite campuses throughout the metro. Although your business may not be an REI, the reality still may hold true that a remote working culture needs to be seriously considered as potentially the new norm. For this new reality, how do you keep a team attitude and engagement with your employees? Thankfully there are many ways but you may need to start “thinking out of the box.” At SmartBase, we have largely been a remote work environment, however when Covid-19 hit in March, we have been exclusively working from home. It was always at the top of our list to make sure we did our part to support our employee’s engagement, mental health and ease in communication. We have included some […]

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Security Considerations with a Remote Workforce

Security Considerations with a Remote Workforce

Like many other businesses, SmartBase quickly shifted to a 100% remote workforce this spring when the pandemic was picking up steam and remains primarily remote at this time. We already had a very extensive work from home policy and were very well prepared to make the shift to 100% remote, utilizing our secure private cloud and current policies and procedures. One of the greatest concerns for any business when making that shift to a remote workforce is security. What controls do I need to put into place for my team and their devices to ensure that my environment is as secure as possible for a remote workforce? A good way to look at this is, all of your policies and procedures should account for remote team members and apply no matter where the individual is working. The biggest risk in any network is people, not someone being malicious, but making a mistake such as browsing to a dangerous website, clicking on a dangerous link, opening a dangerous attachment, or responding to a phishing email while believing they’re conversing with someone on your leadership team; these are the things that keep your IT team awake at night. Some best practices you […]

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