As B2B marketers, we hear a lot about the problems, challenges and hardships we face. Do you ever wonder ‘where are the success stories?’ Us too. Along with the BMAMN, we’re excited to help share what’s working in the B2B marketing space right here in our backyard. Our own Director of Interactive Marketing, Rebecca Ramsden, will be […] Read more
I won’t give you the entire backstory between Apple and Taylor Swift. You can read that here. I’ll just refer to the bones of the story. Taylor Swift didn’t agree with a decision made by Apple and she did what a lot of people do: She shared her thoughts about it with her followers on social media. On Sunday morning she […] Read more
Over the last 6 months, we’ve been focused on what we want the future to look like for SmartBase. We created a ‘Big Data’ offering that we’re calling Analytic Platform Solutions (APS). Adding this expertise to the SmartBase portfolio will be crucial for our customers in the next few years. The amount of data being created by your customers and your company is […] Read more
“Individual commitment to a group effort–that is what makes a team work, a company work, a society work, a civilization work.” – Vince Lombardi I love that quote. In leading my businesses over the last 10 years, I’ve found that living and breathing this concept is effective for success. I believe that the whole is […] Read more
I’m a gardener. For nearly 40 years I’ve had my own garden and before that I helped my mother with hers. I’ve taken from and enriched the gardens I’ve worked with. It makes sense to me to give the last, best thing I have to the earth as I leave it; my body. Now, I’m […] Read more
We’re gearing up for the Healthcare Marketing & Physicians Strategies Summit next week. It’s almost here! This three day conference is packed with so much information they needed 3 separate tracks to get through it all! We’ll be attending sessions from Strategic Marketing to Customer Communication and Engagement to [our favorite] Analytics, Data and Measurement. We wanted […] Read more
You’re in a meeting. You have a GREAT idea for a marketing campaign that is sure to make a statement and enhance your brand. This campaign will rise above all others to take a stand on an important issue or give your audience the voice they deserve! *Cue heroic music* You share your idea and […] Read more
At the Hospital and Physician Relations Executive Summit in Scottsdale, AZ, we attended a lot of great sessions. There was one in particular that we thought would paint a very clear picture of how data analytics can improve healthcare and decrease costs. John Gillespie, MD, MMM of Palladian Health and Joseph A. Eberle, Managing Director […] Read more
If you’re Minnesotan and not living under a rock, you probably already know that Kevin Garnett has returned to the Timberwolves after his 8 year hiatus from MN basketball. From the day KG signed with the Timberwolves in 1995 (check out those shirts! ^^ [Photo credit: KSTP.com]), Minnesotans have been collecting Garnett stories from run-ins […] Read more
Channel Marketing has been grappling many challenges within the last few years. As a member of Business Marketing Association Minnesota, I moderated a panel discussion this week with four marketing executives from well-known corporations. My job was to facilitate a conversation about this evolution in channel marketing. The panel discussed their channel challenges and the […] Read more
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