Blog
From Mad Men Advertising to Rabbit Hole Marketing – A Recap
We came, we ate breakfast, we learned – all before the blizzard hit. Pretty good timing on the Business Marketing Association’s part. Any marketer knows, the way to an audience’s heart is great...
Harness the Power of Hadoop for Marketing Automation.
We’re excited to announce that we’ve launched a new product, the Hadoop-Silverpop API Connector. SmartBase was the first to develop this kind of application between these popular tools - We're...
SBS Featured in 50 Most Powerful Big Data Vendors
SmartBase was pleased to be featured as one of the top 50 Most Powerful Big Data Vendors in CIO Story's 'Big Data Technology of 2015' issue. As we've focused our organization back to our roots of...
10 Big Data Analytics Conferences You Need to Know About in 2016
Because technology changes almost daily, keeping your data science skills polished will keep you a step ahead of the rest. Here are 10 data analytics conferences / summits / forums that we think...
B2B Marketing Success Stories: Breaking Through the Clutter
As B2B marketers, we hear a lot about the problems, challenges and hardships we face. Do you ever wonder 'where are the success stories?' Us too. Along with the BMAMN, we're excited to help share...
Apple, Taylor Swift and Customer Loyalty
I won't give you the entire backstory between Apple and Taylor Swift. You can read that here. I'll just refer to the bones of the story. Taylor Swift didn’t agree with a decision made by Apple and...
SmartBase Office Relocation: We’re Moving to North Loop!
Over the last 6 months, we've been focused on what we want the future to look like for SmartBase. We created a 'Big Data' offering that we’re calling Analytic Platform Solutions (APS). Adding this...
The Woman’s Club of Minneapolis Welcomes a New President
"Individual commitment to a group effort--that is what makes a team work, a company work, a society work, a civilization work." - Vince Lombardi I love that quote. In leading my businesses over the...
Give It Back: Putting Our Bodies to Use After Death
I’m a gardener. For nearly 40 years I’ve had my own garden and before that I helped my mother with hers. I’ve taken from and enriched the gardens I’ve worked with. It makes sense to me to give the...
8 Things We’re Looking Forward to at the Healthcare Marketing and Physicians Strategies Summit (#HMPS15)
We're gearing up for the Healthcare Marketing & Physicians Strategies Summit next week. It's almost here! This three day conference is packed with so much information they needed 3 separate...
What You Should Do When Your Marketing Campaign Fails
You’re in a meeting. You have a GREAT idea for a marketing campaign that is sure to make a statement and enhance your brand. This campaign will rise above all others to take a stand on an important...
HPR15 Recap: Using Data Analytics to Improve Healthcare Outcomes
At the Hospital and Physician Relations Executive Summit in Scottsdale, AZ, we attended a lot of great sessions. There was one in particular that we thought would paint a very clear picture of how...