Blog
Get the Most Out of Your E-mail Marketing
Effective E-mail Marketing Retailers, service providers, and others are constantly trying to balance staying relevant in consumers’ inboxes but not over-saturating them. Although there has...
Big News: SmartBase Solutions Acquired Group 3 Marketing
SmartBase Solutions is excited to announce an acquisition of assets from Group 3 Marketing (G3M), a database marketing agency based in Minnesota. G3M provides a suite of marketing, database...
More Big Data Analytics Events That You Shouldn’t Miss in 2016
Last November, we created a list of the Top 10 Big Data Analytics Conferences You Need To Know About in 2016 and it became a helpful guide for professionals wanting to navigate to the right...
Upcoming Data Analytics Events in the Twin Cities
The Twin Cities have become a hub for awesome data analytics events, in large part due to user groups like Minneanalytics, but also because MN organizations have realized the value of data analytics...
From Mad Men Advertising to Rabbit Hole Marketing – A Recap
We came, we ate breakfast, we learned – all before the blizzard hit. Pretty good timing on the Business Marketing Association’s part. Any marketer knows, the way to an audience’s heart is great...
Harness the Power of Hadoop for Marketing Automation.
We’re excited to announce that we’ve launched a new product, the Hadoop-Silverpop API Connector. SmartBase was the first to develop this kind of application between these popular tools - We're...
SBS Featured in 50 Most Powerful Big Data Vendors
SmartBase was pleased to be featured as one of the top 50 Most Powerful Big Data Vendors in CIO Story's 'Big Data Technology of 2015' issue. As we've focused our organization back to our roots of...
10 Big Data Analytics Conferences You Need to Know About in 2016
Because technology changes almost daily, keeping your data science skills polished will keep you a step ahead of the rest. Here are 10 data analytics conferences / summits / forums that we think...
B2B Marketing Success Stories: Breaking Through the Clutter
As B2B marketers, we hear a lot about the problems, challenges and hardships we face. Do you ever wonder 'where are the success stories?' Us too. Along with the BMAMN, we're excited to help share...
Apple, Taylor Swift and Customer Loyalty
I won't give you the entire backstory between Apple and Taylor Swift. You can read that here. I'll just refer to the bones of the story. Taylor Swift didn’t agree with a decision made by Apple and...
SmartBase Office Relocation: We’re Moving to North Loop!
Over the last 6 months, we've been focused on what we want the future to look like for SmartBase. We created a 'Big Data' offering that we’re calling Analytic Platform Solutions (APS). Adding this...
The Woman’s Club of Minneapolis Welcomes a New President
"Individual commitment to a group effort--that is what makes a team work, a company work, a society work, a civilization work." - Vince Lombardi I love that quote. In leading my businesses over the...