Blog
SmartBase Office Relocation: We’re Moving to North Loop!
Over the last 6 months, we've been focused on what we want the future to look like for SmartBase. We created a 'Big Data' offering that we’re calling Analytic Platform Solutions (APS). Adding this...
The Woman’s Club of Minneapolis Welcomes a New President
"Individual commitment to a group effort--that is what makes a team work, a company work, a society work, a civilization work." - Vince Lombardi I love that quote. In leading my businesses over the...
Give It Back: Putting Our Bodies to Use After Death
I’m a gardener. For nearly 40 years I’ve had my own garden and before that I helped my mother with hers. I’ve taken from and enriched the gardens I’ve worked with. It makes sense to me to give the...
8 Things We’re Looking Forward to at the Healthcare Marketing and Physicians Strategies Summit (#HMPS15)
We're gearing up for the Healthcare Marketing & Physicians Strategies Summit next week. It's almost here! This three day conference is packed with so much information they needed 3 separate...
What You Should Do When Your Marketing Campaign Fails
You’re in a meeting. You have a GREAT idea for a marketing campaign that is sure to make a statement and enhance your brand. This campaign will rise above all others to take a stand on an important...
HPR15 Recap: Using Data Analytics to Improve Healthcare Outcomes
At the Hospital and Physician Relations Executive Summit in Scottsdale, AZ, we attended a lot of great sessions. There was one in particular that we thought would paint a very clear picture of how...
SmartBase Run-Ins with Kevin Garnett
If you’re Minnesotan and not living under a rock, you probably already know that Kevin Garnett has returned to the Timberwolves after his 8 year hiatus from MN basketball. From the day KG signed...
The Evolution of Channel Marketing: Strategies to Win – A Recap
Channel Marketing has been grappling many challenges within the last few years. As a member of Business Marketing Association Minnesota, I moderated a panel discussion this week with four marketing...
The Imitation Game: Solving Big Data Problems in the 1940’s
This past weekend, I watched a movie called The Imitation Game. If you haven’t seen a trailer, you can watch it below. There were millions of combinations to check to decrypt the messages making the...
Top 5 Data Driven Marketing Predictions for 2015
As I reflect on 2014 and the experiences that SmartBase has had, there are many trends that we, as a group have seen. I think it’s important to share personal insights to improve the strength of the...
The Challenge of Choosing: Qualitative Research Reveals Senior Attitudes about Medicare
December is full of deadlines. Companies have to tie up business for year end, employees have to choose or augment healthcare plans and the man in the red suit has to finish his nice and naughty...
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