Blog
TED@IBM – How Big Data is Improving Healthcare
This statistic blew me away: A single patient in one day can generate 100 million data points. Think of the number of patients in a given hospital. If you have 300 patients in a hospital at a given...
Top 5 takeaways from the Digital Marketing University
Last week I attended the SilverPOP’s Digital Marketing University in Minneapolis – the turnout was great! This was a special event for us because SmartBase CEO, Kris Lynch, was presenting...
How to Succeed in the Age of the Empowered Healthcare Consumer
Did you know that 72% of internet users have looked online for healthcare information in the last year? If you search Google for “Symptom Checker”, you’ll come across websites like WebMD, Mayo...