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The Imitation Game: Solving Big Data Problems in the 1940’s
This past weekend, I watched a movie called The Imitation Game. If you haven’t seen a trailer, you can watch it below. There were millions of combinations to check to decrypt the messages making the...
Top 5 Data Driven Marketing Predictions for 2015
As I reflect on 2014 and the experiences that SmartBase has had, there are many trends that we, as a group have seen. I think it’s important to share personal insights to improve the strength of the...
The Challenge of Choosing: Qualitative Research Reveals Senior Attitudes about Medicare
December is full of deadlines. Companies have to tie up business for year end, employees have to choose or augment healthcare plans and the man in the red suit has to finish his nice and naughty...
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Tying Marketing to Revenue: The Titan of Marketing Challenges
Silos. Vacuums. Disparate systems. Whatever you want to call them, they are tall pillars that create a barrier to quantifying the Marketing ROI for any company. Without the destruction of these...
Avoid Becoming the Next Headline: A Look at Network Security’s Biggest Hole
Target, Home Depot, Jimmy John’s, Best Buy, Dairy Queen. All of these companies have been hit by security breaches in the last year. These huge profitable companies have teams of people who are...
TED@IBM – How Big Data is Improving Healthcare
This statistic blew me away: A single patient in one day can generate 100 million data points. Think of the number of patients in a given hospital. If you have 300 patients in a hospital at a given...
Top 5 takeaways from the Digital Marketing University
Last week I attended the SilverPOP’s Digital Marketing University in Minneapolis – the turnout was great! This was a special event for us because SmartBase CEO, Kris Lynch, was presenting...
How to Succeed in the Age of the Empowered Healthcare Consumer
Did you know that 72% of internet users have looked online for healthcare information in the last year? If you search Google for “Symptom Checker”, you’ll come across websites like WebMD, Mayo...