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8 Things We’re Looking Forward to at the Healthcare Marketing and Physicians Strategies Summit (#HMPS15)

We’re gearing up for the Healthcare Marketing & Physicians Strategies Summit next week. It’s almost here! This three day conference is packed with so much information they needed 3 separate tracks to get through it all! We’ll be attending sessions from Strategic Marketing to Customer Communication and Engagement to [our favorite] Analytics, Data and Measurement. We wanted […] Read more

Apr, 08, 2015

  Data

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What You Should Do When Your Marketing Campaign Fails

You’re in a meeting. You have a GREAT idea for a marketing campaign that is sure to make a statement and enhance your brand. This campaign will rise above all others to take a stand on an important issue or give your audience the voice they deserve! *Cue heroic music* You share your idea and […] Read more

Mar, 26, 2015

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HPR15 Recap: Using Data Analytics to Improve Healthcare Outcomes

At the Hospital and Physician Relations Executive Summit in Scottsdale, AZ, we attended a lot of great sessions. There was one in particular that we thought would paint a very clear picture of how data analytics can improve healthcare and decrease costs. John Gillespie, MD, MMM of Palladian Health and Joseph A. Eberle, Managing Director […] Read more

Mar, 12, 2015

  Data

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SmartBase Run-Ins with Kevin Garnett

If you’re Minnesotan and not living under a rock, you probably already know that Kevin Garnett has returned to the Timberwolves after his 8 year hiatus from MN basketball. From the day KG signed with the Timberwolves in 1995 (check out those shirts! ^^ [Photo credit: KSTP.com]), Minnesotans have been collecting Garnett stories from run-ins […] Read more

Feb, 25, 2015

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The Evolution of Channel Marketing: Strategies to Win – A Recap

Channel Marketing has been grappling many challenges within the last few years. As a member of Business Marketing Association Minnesota, I moderated a panel discussion this week with four marketing executives from well-known corporations. My job was to facilitate a conversation about this evolution in channel marketing. The panel discussed their channel challenges and the […] Read more

Feb, 04, 2015

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The Imitation Game: Solving Big Data Problems in the 1940’s

This past weekend, I watched a movie called The Imitation Game. If you haven’t seen a trailer, you can watch it below. There were millions of combinations to check to decrypt the messages making the task almost impossible. In the movie, Alan Turing, a math genius, created a machine that could check each of the […] Read more

Jan, 13, 2015

  Data

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Top 5 Data Driven Marketing Predictions for 2015

As I reflect on 2014 and the experiences that SmartBase has had, there are many trends that we, as a group have seen. I think it’s important to share personal insights to improve the strength of the marketing community as a whole, so I wanted to pass along the knowledge that we’ve gained over the last […] Read more

Dec, 31, 2014

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The Challenge of Choosing: Qualitative Research Reveals Senior Attitudes about Medicare

December is full of deadlines. Companies have to tie up business for year end, employees have to choose or augment healthcare plans and the man in the red suit has to finish his nice and naughty list. The holiday season adds more stress to these important end of year decisions. By December 7th, seniors, age […] Read more

Dec, 16, 2014

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Tying Marketing to Revenue: The Titan of Marketing Challenges

Silos. Vacuums. Disparate systems. Whatever you want to call them, they are tall pillars that create a barrier to quantifying the Marketing ROI for any company. Without the destruction of these silos and integration of systems and structuring of data, Omni-Channel Marketing will be impossible. I’ve worked in organizations where the data comes in from […] Read more

Nov, 13, 2014

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Avoid Becoming the Next Headline: A Look at Network Security’s Biggest Hole

Target, Home Depot, Jimmy John’s, Best Buy, Dairy Queen. All of these companies have been hit by security breaches in the last year. These huge profitable companies have teams of people who are overseeing the data and technology in the company and there are still holes in data security. IBM conducted a study based on […] Read more

Oct, 28, 2014

  Data

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