Our Blog
Get the Most Out of Your E-mail Marketing
Effective E-mail Marketing Retailers, service providers, and others are constantly trying to balance staying relevant in consumers’ inboxes but not over-saturating them. Although there has been an increase in the ability to market to individuals via text messaging, E-mail is still an effective marketing channel because of its ease of use and low cost. That […]
Big News: SmartBase Solutions Acquired Group 3 Marketing
SmartBase Solutions is excited to announce an acquisition of assets from Group 3 Marketing (G3M), a database marketing agency based in Minnesota. G3M provides a suite of marketing, database management, and fulfillment services for national brands by deploying loyalty programs on their database marketing platform. They focus on building customer loyalty for specialty retailers, internet retailers, and B2B marketers. […]
More Big Data Analytics Events That You Shouldn’t Miss in 2016
Last November, we created a list of the Top 10 Big Data Analytics Conferences You Need To Know About in 2016 and it became a helpful guide for professionals wanting to navigate to the right analytics events this year. That list focused on the first half of 2016, so we’ve returned to finish what we’ve […]
Upcoming Data Analytics Events in the Twin Cities
The Twin Cities have become a hub for awesome data analytics events, in large part due to user groups like Minneanalytics, but also because MN organizations have realized the value of data analytics and are trying to figure out how to make it work for them. A few of us from SmartBase attended the People Analytics […]
From Mad Men Advertising to Rabbit Hole Marketing – A Recap
We came, we ate breakfast, we learned – all before the blizzard hit. Pretty good timing on the Business Marketing Association’s part. Any marketer knows, the way to an audience’s heart is great information presented in a fun engaging way. As the panelists discussed their journey through the world of digital, I had to keep […]
Harness the Power of Hadoop for Marketing Automation.
We’re excited to announce that we’ve launched a new product, the Hadoop-Silverpop API Connector. SmartBase was the first to develop this kind of application between these popular tools – We’re really proud of it! So, what is it? Glad you asked! The Hadoop-Silverpop API Connector is an application that connects our Hadoop platform, also known as […]
SBS Featured in 50 Most Powerful Big Data Vendors
SmartBase was pleased to be featured as one of the top 50 Most Powerful Big Data Vendors in CIO Story’s ‘Big Data Technology of 2015’ issue. As we’ve focused our organization back to our roots of data, we’ve found that this is where our clients can find the most growth in their organizations. Once your […]
10 Big Data Analytics Conferences You Need to Know About in 2016
Because technology changes almost daily, keeping your data science skills polished will keep you a step ahead of the rest. Here are 10 data analytics conferences / summits / forums that we think will be helpful to you as you and your organization dive into 2016. We’ve included the hashtags of these conferences so even if you […]
B2B Marketing Success Stories: Breaking Through the Clutter
As B2B marketers, we hear a lot about the problems, challenges and hardships we face. Do you ever wonder ‘where are the success stories?’ Us too. Along with the BMAMN, we’re excited to help share what’s working in the B2B marketing space right here in our backyard. Our own Director of Interactive Marketing, Rebecca Ramsden, will be […]
“We hear you.” Apple, Taylor Swift and Customer Loyalty
I won’t give you the entire backstory between Apple and Taylor Swift. You can read that here. I’ll just refer to the bones of the story. Taylor Swift didn’t agree with a decision made by Apple and she did what a lot of people do: She shared her thoughts about it with her followers on social media. On Sunday morning she […]