Guest acquisition and retention has been a struggle for many salons over the past year. Salon owners had to think differently about how they engage with their customers. If your salon has had challenges engaging with new guests and staying engaged with longtime guests, you should consider a digital loyalty program. What is a […] Read more
Your customers are the center of your business, and their happiness is essential to increasing customer retention. Many businesses have built up their customer base over the years through rewards or loyalty programs. After all, everyone likes to be rewarded! While there are dozens of loyalty program options available to offer your customers, many programs […] Read more
Emailing your guests is a great way to keep them involved with your brand, but problems arise if you are continuously sending guests similar messages with bland content. This can cause your emails to be ignored and lead to a decrease in your open and click rates. Start spicing up your emails! Use your creativity […] Read more
We came, we ate breakfast, we learned – all before the blizzard hit. Pretty good timing on the Business Marketing Association’s part. Any marketer knows, the way to an audience’s heart is great information presented in a fun engaging way. As the panelists discussed their journey through the world of digital, I had to keep […] Read more
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