Many salons already send promotional emails to their subscriber base. Sending SMS messages is another effective way to communicate with your salon customers. Similar to email, you can send marketing SMS messages for special events, new products, or other topics you think your customers would find valuable. Bring your customer engagement strategy to the next […] Read more
Customer loyalty goes beyond collecting customer contact information and offering rewards. Salon customer loyalty programs build valuable relationships between your salon and your customers. They remind your customers about your business at the exact right time and tactfully entice them with the right offers at the right time. The last year has been unpredictable and […] Read more
Maintaining and growing business are the aspirations of every salon owner. Oftentimes you are too busy to check in with every customers and remind them to refer their friends to your salon. However, many of your best customers would be more than happy to help spread the good word about your salon with their friends […] Read more
Your loyalty program offers you a unique opportunity to communicate with your most loyal customers beyond the walls of your business. Taking the time to better understand what emails your loyalty program members would be interested in receiving is an important step to creating a successful program. Knowing what communications will be most valued by […] Read more
Implementing and offering a loyalty program that benefits your customers and your business are just the first steps of maintaining a functioning program. Loyalty programs are tools that need plenty attention and modification to maintain their success and obtain the results you’re looking for. Sometimes it might seem like your loyalty program isn’t performing the […] Read more
Creating a yearly marketing plan for your salon can strengthen your customer loyalty and bring in more customers. A marketing calendar can help you reach your growth and sales goals while helping you spread your salon’s special offers throughout the year. It isn’t always easy to know where to start when creating your marketing calendar. […] Read more
Mother’s Day is quickly approaching! Sending your email subscribers promotions and ideas for choosing the best Mother’s Day gift is a great way to increase sales and traffic to your store. Mother’s Day is on May 9th and the time to start piecing together your email campaign and sending your promotions is now! What should […] Read more
Since 2005, SmartBase Solutions has been delivering data solutions and results to a wide variety of clients. From small local businesses to Fortune 500 companies, everyone we help discovers data insights to nurture customer relationships and reach their business goals. We are a woman-owned, WBENC-certified business that has been serving companies of all sizes and […] Read more
While federal holidays can give your retail business a revenue boost, don’t underestimate the revenue impact non-federal holidays can have on your business! Valentine’s Day is important for retailers across many industries, and the National Retail Federation has estimated that over half of U.S. adults plan to celebrate Valentine’s Day this year. Valentine’s Day is […] Read more
Guest acquisition and retention has been a struggle for many salons over the past year. Salon owners had to think differently about how they engage with their customers. If your salon has had challenges engaging with new guests and staying engaged with longtime guests, you should consider a digital loyalty program. What is a […] Read more
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