Creating a yearly marketing plan for your salon can strengthen your customer loyalty and bring in more customers. A marketing calendar can help you reach your growth and sales goals while helping you spread your salon’s special offers throughout the year. It isn’t always easy to know where to start when creating your marketing calendar. […] Read more
Mother’s Day is quickly approaching! Sending your email subscribers promotions and ideas for choosing the best Mother’s Day gift is a great way to increase sales and traffic to your store. Mother’s Day is on May 9th and the time to start piecing together your email campaign and sending your promotions is now! What should […] Read more
Since 2005, SmartBase Solutions has been delivering data solutions and results to a wide variety of clients. From small local businesses to Fortune 500 companies, everyone we help discovers data insights to nurture customer relationships and reach their business goals. We are a woman-owned, WBENC-certified business that has been serving companies of all sizes and […] Read more
While federal holidays can give your retail business a revenue boost, don’t underestimate the revenue impact non-federal holidays can have on your business! Valentine’s Day is important for retailers across many industries, and the National Retail Federation has estimated that over half of U.S. adults plan to celebrate Valentine’s Day this year. Valentine’s Day is […] Read more
Guest acquisition and retention has been a struggle for many salons over the past year. Salon owners had to think differently about how they engage with their customers. If your salon has had challenges engaging with new guests and staying engaged with longtime guests, you should consider a digital loyalty program. What is a […] Read more
Your customers are the center of your business, and their happiness is essential to increasing customer retention. Many businesses have built up their customer base over the years through rewards or loyalty programs. After all, everyone likes to be rewarded! While there are dozens of loyalty program options available to offer your customers, many programs […] Read more
Emailing your guests is a great way to keep them involved with your brand, but problems arise if you are continuously sending guests similar messages with bland content. This can cause your emails to be ignored and lead to a decrease in your open and click rates. Start spicing up your emails! Use your creativity […] Read more
We came, we ate breakfast, we learned – all before the blizzard hit. Pretty good timing on the Business Marketing Association’s part. Any marketer knows, the way to an audience’s heart is great information presented in a fun engaging way. As the panelists discussed their journey through the world of digital, I had to keep […] Read more
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