Tags: ‘Healthcare’

8 Things We’re Looking Forward to at the Healthcare Marketing and Physicians Strategies Summit (#HMPS15)

We’re gearing up for the Healthcare Marketing & Physicians Strategies Summit next week. It’s almost here! This three day conference is packed with so much information they needed 3 separate tracks to get through it all! We’ll be attending sessions from Strategic Marketing to Customer Communication and Engagement to [our favorite] Analytics, Data and Measurement. We wanted […] Read more

Apr, 08, 2015

  Data

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HPR15 Recap: Using Data Analytics to Improve Healthcare Outcomes

At the Hospital and Physician Relations Executive Summit in Scottsdale, AZ, we attended a lot of great sessions. There was one in particular that we thought would paint a very clear picture of how data analytics can improve healthcare and decrease costs. John Gillespie, MD, MMM of Palladian Health and Joseph A. Eberle, Managing Director […] Read more

Mar, 12, 2015

  Data

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TED@IBM – How Big Data is Improving Healthcare

This statistic blew me away: A single patient in one day can generate 100 million data points. Think of the number of patients in a given hospital. If you have 300 patients in a hospital at a given time, that is 30 TRILLION data points per day. What is happening to all of that data? […] Read more

Sep, 25, 2014

  Data

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How to Succeed in the Age of the Empowered Healthcare Consumer

Did you know that 72% of internet users have looked online for healthcare information in the last year? If you search Google for “Symptom Checker”, you’ll come across websites like WebMD, Mayo Clinic, and 100 other websites that offer free healthcare information to consumers. The healthcare model has flipped significantly, putting the consumer in the driver’s […] Read more

Sep, 03, 2014

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