The season for holiday shopping is here! With the challenges and upheavals of 2020, the holidays are a great opportunity for businesses to win back customers and increase spending with current customers who are checking off their holiday gift lists. Advertise through the holiday shopping season For the holidays, the average consumer will have $821 […] Read more
The workplace environment continues to drastically change, as social distancing and safety concerns are still a reality. A lot of companies are realizing that remote work can work. For example, take a look at REI, who recently completed an 8-acre corporate campus outside of Seattle. Despite this lofty investment, they have decided that the status […] Read more
Like many other businesses, SmartBase quickly shifted to a 100% remote workforce this spring when the pandemic was picking up steam and remains primarily remote at this time. We already had a very extensive work from home policy and were very well prepared to make the shift to 100% remote, utilizing our secure private cloud […] Read more
States are slowly starting to reopen after months of a stay at home order. There is a buzz of excitement as people are allowed to get outside again after a long, mandatory shutdown of many small and large businesses. As the world starts to reopen, it is critical to be aware the best approach in […] Read more
As the coronavirus (COVID-19) continues to spread, it’s necessary that store owners are prepared to proactively and properly communicate to customers and the public. In many cities and states, governments have banned gatherings of over 50, and in some cases 10 people. Many have also required most “non-essential” service businesses like restaurants, bars, hair salons, […] Read more
Effective E-mail Marketing Retailers, service providers, and others are constantly trying to balance staying relevant in consumers’ inboxes but not over-saturating them. Although there has been an increase in the ability to market to individuals via text messaging, E-mail is still an effective marketing channel because of its ease of use and low cost. That […] Read more
With the acquisition of Group 3 Marketing, we acquired a Customer Loyalty and Franchise Marketing Platform that makes connecting with customers easy for franchisees in all industries. This technology was good but we knew there was opportunity for improvement. As an IBM Business Partner, we had access to the powerful marketing automation technology that would take this platform to the next level […] Read more
December is full of deadlines. Companies have to tie up business for year end, employees have to choose or augment healthcare plans and the man in the red suit has to finish his nice and naughty list. The holiday season adds more stress to these important end of year decisions. By December 7th, seniors, age […] Read more
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