One key differentiator for a loyalty and rewards program is how well it is integrated with other systems your store is already utilizing. Here’s how we deliver our clients the solutions they need to reach out and reward their customers. How Driive Loyalty Works with Point of Sale Providers SmartBase Driive Loyalty leverages Point of Sale […] Read more
While federal holidays can give your retail business a revenue boost, don’t underestimate the revenue impact non-federal holidays can have on your business! Valentine’s Day is important for retailers across many industries, and the National Retail Federation has estimated that over half of U.S. adults plan to celebrate Valentine’s Day this year. Valentine’s Day is […] Read more
Guest acquisition and retention has been a struggle for many salons over the past year. Salon owners had to think differently about how they engage with their customers. If your salon has had challenges engaging with new guests and staying engaged with longtime guests, you should consider a digital loyalty program. What is a […] Read more
Your customers are the center of your business, and their happiness is essential to increasing customer retention. Many businesses have built up their customer base over the years through rewards or loyalty programs. After all, everyone likes to be rewarded! While there are dozens of loyalty program options available to offer your customers, many programs […] Read more
Making sure your promotional emails are seen by your customers is essential for your business’s marketing efforts. You may have noticed that some of your promotional emails in the past have somehow ended up in your customer’s spam or junk folder. Customers do not go through their spam boxes looking for promotional emails, so if […] Read more
Emailing your guests is a great way to keep them involved with your brand, but problems arise if you are continuously sending guests similar messages with bland content. This can cause your emails to be ignored and lead to a decrease in your open and click rates. Start spicing up your emails! Use your creativity […] Read more
The season for holiday shopping is here! With the challenges and upheavals of 2020, the holidays are a great opportunity for businesses to win back customers and increase spending with current customers who are checking off their holiday gift lists. Advertise through the holiday shopping season For the holidays, the average consumer will have $821 […] Read more
The workplace environment continues to drastically change, as social distancing and safety concerns are still a reality. A lot of companies are realizing that remote work can work. For example, take a look at REI, who recently completed an 8-acre corporate campus outside of Seattle. Despite this lofty investment, they have decided that the status […] Read more
Like many other businesses, SmartBase quickly shifted to a 100% remote workforce this spring when the pandemic was picking up steam and remains primarily remote at this time. We already had a very extensive work from home policy and were very well prepared to make the shift to 100% remote, utilizing our secure private cloud […] Read more
States are slowly starting to reopen after months of a stay at home order. There is a buzz of excitement as people are allowed to get outside again after a long, mandatory shutdown of many small and large businesses. As the world starts to reopen, it is critical to be aware the best approach in […] Read more
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