Effective E-mail Marketing Retailers, service providers, and others are constantly trying to balance staying relevant in consumers’ inboxes but not over-saturating them. Although there has been an increase in the ability to market to individuals via text messaging, E-mail is still an effective marketing channel because of its ease of use and low cost. That […] Read more
With the acquisition of Group 3 Marketing, we acquired a Customer Loyalty and Franchise Marketing Platform that makes connecting with customers easy for franchisees in all industries. This technology was good but we knew there was opportunity for improvement. As an IBM Business Partner, we had access to the powerful marketing automation technology that would take this platform to the next level […] Read more
December is full of deadlines. Companies have to tie up business for year end, employees have to choose or augment healthcare plans and the man in the red suit has to finish his nice and naughty list. The holiday season adds more stress to these important end of year decisions. By December 7th, seniors, age […] Read more
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