Many salons already send promotional emails to their subscriber base. Sending SMS messages is another effective way to communicate with your salon customers. Similar to email, you can send marketing SMS messages for special events, new products, or other topics you think your customers would find valuable. Bring your customer engagement strategy to the next […] Read more
Customer loyalty goes beyond collecting customer contact information and offering rewards. Salon customer loyalty programs build valuable relationships between your salon and your customers. They remind your customers about your business at the exact right time and tactfully entice them with the right offers at the right time. The last year has been unpredictable and […] Read more
Maintaining and growing business are the aspirations of every salon owner. Oftentimes you are too busy to check in with every customers and remind them to refer their friends to your salon. However, many of your best customers would be more than happy to help spread the good word about your salon with their friends […] Read more
Your loyalty program offers you a unique opportunity to communicate with your most loyal customers beyond the walls of your business. Taking the time to better understand what emails your loyalty program members would be interested in receiving is an important step to creating a successful program. Knowing what communications will be most valued by […] Read more
Implementing and offering a loyalty program that benefits your customers and your business are just the first steps of maintaining a functioning program. Loyalty programs are tools that need plenty attention and modification to maintain their success and obtain the results you’re looking for. Sometimes it might seem like your loyalty program isn’t performing the […] Read more
Creating a yearly marketing plan for your salon can strengthen your customer loyalty and bring in more customers. A marketing calendar can help you reach your growth and sales goals while helping you spread your salon’s special offers throughout the year. It isn’t always easy to know where to start when creating your marketing calendar. […] Read more
Increasing customer engagement with your business comes with obstacles. The way we communicate and the tone we use in our customer communications has shifted over the years. Connection and authenticity are expected and the days of only contacting customers to gain additional business are over. Wondering how to keep your customers engaged with your brand? […] Read more
While federal holidays can give your retail business a revenue boost, don’t underestimate the revenue impact non-federal holidays can have on your business! Valentine’s Day is important for retailers across many industries, and the National Retail Federation has estimated that over half of U.S. adults plan to celebrate Valentine’s Day this year. Valentine’s Day is […] Read more
How to stay in contact with your guests: COVID-19 is a pandemic we did not have time to plan for in many industries. Many businesses were forced to shut down due to state mandates for extended, unknown lengths of time. Even as some states re-open, others are closing back down. Once able to open, some […] Read more
When you’re a small business, the tendency is to cast your net far and wide to find hoards of new customers. You. want. volume. Right? But customer acquisition isn’t actually the fastest track to growth for your business. Retaining the customers you already have and turning new customers into loyal fans is the strategy that will […] Read more
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