Category: ‘Data’

Harness the Power of Hadoop for Marketing Automation.

We’re excited to announce that we’ve launched a new product, the Hadoop-Silverpop API Connector. SmartBase was the first to develop this kind of application between these popular tools – We’re really proud of it! So, what is it? Glad you asked! The Hadoop-Silverpop API Connector is an application that connects our Hadoop platform, also known as […] Read more

Jan, 29, 2016

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10 Big Data Analytics Conferences You Need to Know About in 2016

Because technology changes almost daily, keeping your data science skills polished will keep you a step ahead of the rest. Here are 10 data analytics conferences / summits / forums that we think will be helpful to you as you and your organization dive into 2016. We’ve included the hashtags of these conferences so even if you […] Read more

Nov, 17, 2015

  Data

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8 Things We’re Looking Forward to at the Healthcare Marketing and Physicians Strategies Summit (#HMPS15)

We’re gearing up for the Healthcare Marketing & Physicians Strategies Summit next week. It’s almost here! This three day conference is packed with so much information they needed 3 separate tracks to get through it all! We’ll be attending sessions from Strategic Marketing to Customer Communication and Engagement to [our favorite] Analytics, Data and Measurement. We wanted […] Read more

Apr, 08, 2015

  Data

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HPR15 Recap: Using Data Analytics to Improve Healthcare Outcomes

At the Hospital and Physician Relations Executive Summit in Scottsdale, AZ, we attended a lot of great sessions. There was one in particular that we thought would paint a very clear picture of how data analytics can improve healthcare and decrease costs. John Gillespie, MD, MMM of Palladian Health and Joseph A. Eberle, Managing Director […] Read more

Mar, 12, 2015

  Data

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The Imitation Game: Solving Big Data Problems in the 1940’s

This past weekend, I watched a movie called The Imitation Game. If you haven’t seen a trailer, you can watch it below. There were millions of combinations to check to decrypt the messages making the task almost impossible. In the movie, Alan Turing, a math genius, created a machine that could check each of the […] Read more

Jan, 13, 2015

  Data

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Top 5 Data Driven Marketing Predictions for 2015

As I reflect on 2014 and the experiences that SmartBase has had, there are many trends that we, as a group have seen. I think it’s important to share personal insights to improve the strength of the marketing community as a whole, so I wanted to pass along the knowledge that we’ve gained over the last […] Read more

Dec, 31, 2014

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Avoid Becoming the Next Headline: A Look at Network Security’s Biggest Hole

Target, Home Depot, Jimmy John’s, Best Buy, Dairy Queen. All of these companies have been hit by security breaches in the last year. These huge profitable companies have teams of people who are overseeing the data and technology in the company and there are still holes in data security. IBM conducted a study based on […] Read more

Oct, 28, 2014

  Data

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TED@IBM – How Big Data is Improving Healthcare

This statistic blew me away: A single patient in one day can generate 100 million data points. Think of the number of patients in a given hospital. If you have 300 patients in a hospital at a given time, that is 30 TRILLION data points per day. What is happening to all of that data? […] Read more

Sep, 25, 2014

  Data

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How to Succeed in the Age of the Empowered Healthcare Consumer

Did you know that 72% of internet users have looked online for healthcare information in the last year? If you search Google for “Symptom Checker”, you’ll come across websites like WebMD, Mayo Clinic, and 100 other websites that offer free healthcare information to consumers. The healthcare model has flipped significantly, putting the consumer in the driver’s […] Read more

Sep, 03, 2014

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