Category: ‘Data’

Top 5 Data Driven Marketing Predictions for 2015

As I reflect on 2014 and the experiences that SmartBase has had, there are many trends that we, as a group have seen. I think it’s important to share personal insights to improve the strength of the marketing community as a whole, so I wanted to pass along the knowledge that we’ve gained over the last […] Read more

Dec, 31, 2014

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Avoid Becoming the Next Headline: A Look at Network Security’s Biggest Hole

Target, Home Depot, Jimmy John’s, Best Buy, Dairy Queen. All of these companies have been hit by security breaches in the last year. These huge profitable companies have teams of people who are overseeing the data and technology in the company and there are still holes in data security. IBM conducted a study based on […] Read more

Oct, 28, 2014

  Data

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TED@IBM – How Big Data is Improving Healthcare

This statistic blew me away: A single patient in one day can generate 100 million data points. Think of the number of patients in a given hospital. If you have 300 patients in a hospital at a given time, that is 30 TRILLION data points per day. What is happening to all of that data? […] Read more

Sep, 25, 2014

  Data

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How to Succeed in the Age of the Empowered Healthcare Consumer

Did you know that 72% of internet users have looked online for healthcare information in the last year? If you search Google for “Symptom Checker”, you’ll come across websites like WebMD, Mayo Clinic, and 100 other websites that offer free healthcare information to consumers. The healthcare model has flipped significantly, putting the consumer in the driver’s […] Read more

Sep, 03, 2014

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