4 Ideas for Keeping Your Customers Engaged with Your Brand

Increasing customer engagement with your business comes with obstacles. The way we communicate and the tone we use in our customer communications has shifted over the years. Connection and authenticity are expected and the days of only contacting customers to gain additional business are over.

Wondering how to keep your customers engaged with your brand? We have four ideas for you!

Send emails or newsletters regularly

Customers like to stay informed on businesses they frequent. Offer a newsletter or email subscription so you can easily communicate with customers. Here are some ideas on what you could communicate to your audience:

• Sales and promotions
• Business or team member updates
• Announcements of new products or services
• Rewards points reminders
• Tutorials on how to use your products
• New and innovative ideas on utilizing your products/services
• Educational information that relates to your business offerings

The goal is to send communications that your customers will find genuinely useful. Take a look at your newsletter metrics to get a better picture of what your audience is interested in reading. Use this information to help you better determine what communications you should be sending in the future or to better target specific customers who are more interested in particular communications.

Use social media to reach your brand’s followers

You can use your business social media accounts to engage with customers who follow your business pages. You could host contests, share customer testimonials and relevant knowledge, and ask questions to your social media followers to get them to engage with your brand. Social media is also great for letting customers in on business updates, such as new product releases or a change in your business’s hours of operation.

Ask your customers for feedback

A fantastic way to connect with customers is by asking them questions! See what they love about your business and areas you could improve. Send a customer feedback survey or ask your customers to leave a review on social media after they purchase your products or use your services. This type of customer engagement shows that you are interested in listening to your customers and value their opinions.

A good business practice to follow is to review your customer feedback surveys and reviews frequently. Reply to customer feedback when possible and use their feedback to help determine what you could do to improve their satisfaction and experience with your business.

Offer rewards and discounts for loyalty to your brand

A final idea for increasing customer engagement with your business is to offer a customer loyalty program. Loyalty programs give your customers extra incentive to return more frequently. You could give them exclusive offers for loyalty members only, discounts on your services or products, and more!

The SmartBase Driive Loyalty Program allows you to engage with your customers in a way that allows you to easily monitor and tailor your communications with your customers. It also gives you the edge on competition by offering rewards to customers who are loyal to your business.

Increase customer engagement today!

The SmartBase Solutions Driive Loyalty Program is a proven way to grow a loyal customer base. Our team is here to help get your customers more engaged with your business! Give us a call at 612.767.9940 or contact us today to learn more about any of our solutions.