States are slowly starting to reopen after months of a stay at home order. There is a buzz of excitement as people are allowed to get outside again after a long, mandatory shutdown of many small and large businesses.
As the world starts to reopen, it is critical to be aware the best approach in communicating to your guests to get them to return to your business and make up for months of lost revenue.
When reaching out to your guests, it’s important to be authentic and empathetic. It’s key to have an understanding tone in your communications since this pandemic has affected everyone in one way or another.
It is also just as important to be aware of things to avoid when reaching out to your guests. COVID19 pandemic should not be used as a marketing tool. Stay away from having a “COVID Sale” or using COVID as any sort of code in a coupon.
As states reopen, guests are getting a plethora of emails. When conducting an email blast for your guests, keep in mind how much of that email your guests will read. While all the information is important, make sure to highlight what they need to know. Otherwise, you may overload your guests with information and they may not catch the truly important information.
The emails from our clients that have garnered the best click rates follow such a format – keeping the e-mail short and to the point.
- Start with an opening date, the hours you’re open, and how to book an appointment (if applicable).
- State that you’re excited to see your customers again.
- Add that you care about their safety and are taking extra precautions to make sure they are safe.
- Put here any specific new rules they need to keep in mind when they come back.
- End with a thank you for their continued loyalty and support.
Open rates on reopening emails are typically higher than a normal promotional email, with open rates being as high as 56%!
Best performing subject lines:
- Reopening (Date) – they need to open and see what company
- (Company) is open & Our COVID19 Safety Measures
- We Will See You (Date)
- Keeping our customers and & Employees healthy
Showing that you care for your guests and employees during this hard time gives your guest peace of mind that their continued support is helping their community. People want to help small business owners and their employees.
Keeping up with the best practices will ensure your company comes out as strong as possible after months of shutdown.