The triggered emails within Driive Loyalty allow me to reach my customers individually without any extra effort. My customers' behavior drives the triggered emails and the triggered emails helps drive my customers' behavior to visit my store more often and to spend more money. It's a continuous loop that helps my business grow.
Since the G3M acquisition, SmartBase has dedicated their resources to CM initiatives, helping accelerate the roll out of key features and functions for our Franchisees. Moving forward, SmartBase and CM are working closely together to make sure Owners have the tools and support they need to successfully attract and retain loyal customers through Club CM.
We used to have an internal group that did what SmartBase is now doing for us: data tracking, data-collection. SmartBase takes our raw data and make sense of it in the marketing world. They are able to take it to the next step, integrate our data and execute marketing programs.
They’re extremely interested in partnering with you and are experts on the Unica side. They’ve got the benefit of the big clients, but they also have the small boutique feel. SmartBase has a Minnesota feel and there’s a stability there.
SmartBase Solutions is a strategic partner that helps us work quickly with IBM Campaign. They should displace other people who are doing this kind of work; there is no comparison in quality and efficiency.