Data Quality

Everyone knows the saying "garbage in, garbage out." Data quality services at SmartBase Solutions combine tools and processes to ensure completeness, validity, consistency, and accuracy of data used for making informed business decisions.

We use our own proprietary tools and processes to parse and cleanse more thoroughly, provide better match rates, identify more duplicate records and deliver higher quality data. You end up with the best possible list, allowing for more precise analysis and better targeting so you don’t waste your marketing dollars on non-existent records, duplicates or customers who simply will not respond.

Services

  • Data Cleansing

  • Data Standardization

  • Match Coding

  • Data Processing

  • Consulting

               "We rely on SmartBase to objectively measure the
               effectiveness of the direct marketing and change
               management solutions we deliver to our clients. Using
               models for targeting, we have been able to double
               response rates and increase revenue 20% for key clients."

– Mark James, President, Mark James & Assoc.