Analytics

Understanding customers is vital to marketing success, but interpreting the data can be daunting. We utilize a variety of analytic techniques to derive insight and our goal in any analytic project is to turn data into information that can be used to make better business decisions.

The computational aspect of analytics is only part of the solution— we deliver a complete product by incorporating business and data understanding, evaluation of results, and recommendation for deployment so that your results are not only actionable, but measurable. Our analytic products and services are cost-effective and typically end up paying for themselves in improved ROI.

Services

  • Ad Hoc Analysis

  • Data Mining

  • Measurement and Report Design

  • Consulting

  • Profile and Segmentation Design

  • Value Analysis

  • Predictive Modeling

  • Product Affinity

  • Online Sentiment Analysis

  • Research Integration

                          “Since we use SmartBase to help us measure campaign
                          effectiveness while our campaigns are running, we are able
                          to quickly understand what’s working and what isn’t - to put
                          more dollars behind what’s bringing revenue back to us.”

– Marketing director of senior services