Creating a Customer Intelligence Hub
May 16, 2011 at 8:00 AM
Customer knowledge is imbedded in interactions with your brand through many channels. The good news is that behavior is tracked, but unfortunately that behavior is in data sources that are hard to access.
The key to Marketing Success is to effectively navigate this disjointed customer data. Our marketing management system can integrate all aspects of your marketing so you can stay focused on using the results.
SmartBase Solutions will be presenting at Edinburgh, USA on May 24th at the 2011 Midwest Direct Marketing Conference. Come hear Kris Lynch and Amy Kemp speak on how you can create a customer intelligence hub.
We will show you how to create a customer intelligence hub and bridge the online-offline gap with the latest version of Unica Enterprise, an enterprise marketing management software. You will also learn how database marketing best practices and campaign management technology can help marketers maximize effectiveness with emerging channels, and see a dashboard integrating the channels that tracks performance across all platforms.
For more information visit the MDMA.
Download the full PDF.
