Case Studies
Our advanced set of customer intelligence marketing solutions empower organizations and individuals to turn piles of data into more profitable, timely, and measurable business outcomes. The case studies below detail how our customers are driving their marketing success, and can provide insights on how your organization can achieve similar results.
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Full Database Marketing Case StudyDiscover how SmartBase Solutions helped a home shopping network optimize a database marketing strategy for successful rebranding.
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Proving Your ROI Case StudyDiscover how SmartBase Solutions helped a leading healthcare company prove what worked and what didn't with their marketing campaign strategies.
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Using a Retention Model for Strategic Marketing Decisions Case StudyDiscover how SmartBase Solutions helped a leading print media company leverage customer data to build a retention model and make big changes to the way they market to their subscribers.
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Targeting the Right Customer with the Right Message Case StudyDiscover how SmartBase Solutions and Mark James & Associates helped Caterpillar, a leading heavy equipment manufacturer leverage customer data to triple response rates with appropriately targeted messaging.
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Bill Payment Strategies - Ethnographic Case StudyDiscover how SmartBase Solutions and qualitative consultant Joanne Kaplan helped a major national credit card company better understand why some consumers pay their bills and others don't with a deep dive ethnographic study.
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Clean Mail Files Save Money Case StudyDiscover how SmartBase Solutions helped Miracle Ear, the leading hearing aid company in the U.S., save money on corporate sponsored franchisee promotions.
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Achieving Monster Growth Case StudyDiscover how Monster, one of the world's leading online career networks, uses Unica Campaign, Unica eMessage, and Unica PredictiveInsight to realize a $3M increase in new business value due to improved resume acquisition and retention, and a $1M increase in revenue generation from new products marketed within the first 6 months of implementation.
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Best Buy Triggers Loyalty Case StudyDiscover how Unica Campaign helps Best Buy build a loyal customer base, increase productivity and improve response rates.
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Collette Vacations Integrates and Transforms its entire Marketing Function Case StudyDiscover how Collette Vacations, a global leader in the travel industry and serving seven continents, uses Unica Campaign and Unica NetInsight to deepen customer knowledge across all channels – driving results, online and offline. |
