Category: ‘Automation’

Customer Retention is the Key to Small Business Growth

When you’re a small business, the tendency is to cast your net far and wide to find hoards of new customers. You. want. volume. Right? But customer acquisition isn’t actually the fastest track to growth for your business. Retaining the customers you already have and turning new customers into loyal fans is the strategy that will […] Read more

Oct, 25, 2017

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B2B Marketing Success Stories: Breaking Through the Clutter

As B2B marketers, we hear a lot about the problems, challenges and hardships we face. Do you ever wonder ‘where are the success stories?’ Us too. Along with the BMAMN, we’re excited to help share what’s working in the B2B marketing space right here in our backyard. Our own Director of Interactive Marketing, Rebecca Ramsden, will be […] Read more

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“We hear you.” Apple, Taylor Swift and Customer Loyalty

I won’t give you the entire backstory between Apple and Taylor Swift. You can read that here. I’ll just refer to the bones of the story. Taylor Swift didn’t agree with a decision made by Apple and she did what a lot of people do: She shared her thoughts about it with her followers on social media. On Sunday morning she […] Read more

Jun, 22, 2015

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What You Should Do When Your Marketing Campaign Fails

You’re in a meeting. You have a GREAT idea for a marketing campaign that is sure to make a statement and enhance your brand. This campaign will rise above all others to take a stand on an important issue or give your audience the voice they deserve! *Cue heroic music* You share your idea and […] Read more

Mar, 26, 2015

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The Evolution of Channel Marketing: Strategies to Win – A Recap

Channel Marketing has been grappling many challenges within the last few years. As a member of Business Marketing Association Minnesota, I moderated a panel discussion this week with four marketing executives from well-known corporations. My job was to facilitate a conversation about this evolution in channel marketing. The panel discussed their channel challenges and the […] Read more

Feb, 04, 2015

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Top 5 Data Driven Marketing Predictions for 2015

As I reflect on 2014 and the experiences that SmartBase has had, there are many trends that we, as a group have seen. I think it’s important to share personal insights to improve the strength of the marketing community as a whole, so I wanted to pass along the knowledge that we’ve gained over the last […] Read more

Dec, 31, 2014

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Tying Marketing to Revenue: The Titan of Marketing Challenges

Silos. Vacuums. Disparate systems. Whatever you want to call them, they are tall pillars that create a barrier to quantifying the Marketing ROI for any company. Without the destruction of these silos and integration of systems and structuring of data, Omni-Channel Marketing will be impossible. I’ve worked in organizations where the data comes in from […] Read more

Nov, 13, 2014

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Omni-Channel Marketing: Top 5 takeaways from the Digital Marketing University 2014

Last week I attended the SilverPOP’s Digital Marketing University in Minneapolis – the turnout was great! This was a special event for us because SmartBase CEO, Kris Lynch, was presenting “Delivering the Right Experience across Channels”, in which she detailed how marketers can move through the Collection and Analysis stages to reach the Engagement design […] Read more

Sep, 17, 2014

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How to Succeed in the Age of the Empowered Healthcare Consumer

Did you know that 72% of internet users have looked online for healthcare information in the last year? If you search Google for “Symptom Checker”, you’ll come across websites like WebMD, Mayo Clinic, and 100 other websites that offer free healthcare information to consumers. The healthcare model has flipped significantly, putting the consumer in the driver’s […] Read more

Sep, 03, 2014

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