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Top 5 Data Driven Marketing Predictions for 2015

As I reflect on 2014 and the experiences that SmartBase has had, there are many trends that we, as a group have seen. I think it’s important to share personal insights to improve the strength of the marketing community as a whole, so I wanted to pass along the knowledge that we’ve gained over the last […] Read more

Dec, 31, 2014

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The Challenge of Choosing: Qualitative Research Reveals Senior Attitudes about Medicare

December is full of deadlines. Companies have to tie up business for year end, employees have to choose or augment healthcare plans and the man in the red suit has to finish his nice and naughty list. The holiday season adds more stress to these important end of year decisions. By December 7th, seniors, age […] Read more

Dec, 16, 2014

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Tying Marketing to Revenue: The Titan of Marketing Challenges

Silos. Vacuums. Disparate systems. Whatever you want to call them, they are tall pillars that create a barrier to quantifying the Marketing ROI for any company. Without the destruction of these silos and integration of systems and structuring of data, Omni-Channel Marketing will be impossible. I’ve worked in organizations where the data comes in from […] Read more

Nov, 13, 2014

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Avoid Becoming the Next Headline: A Look at Network Security’s Biggest Hole

Target, Home Depot, Jimmy John’s, Best Buy, Dairy Queen. All of these companies have been hit by security breaches in the last year. These huge profitable companies have teams of people who are overseeing the data and technology in the company and there are still holes in data security. IBM conducted a study based on […] Read more

Oct, 28, 2014

  Data

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TED@IBM – How Big Data is Improving Healthcare

This statistic blew me away: A single patient in one day can generate 100 million data points. Think of the number of patients in a given hospital. If you have 300 patients in a hospital at a given time, that is 30 TRILLION data points per day. What is happening to all of that data? […] Read more

Sep, 25, 2014

  Data

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Omni-Channel Marketing: Top 5 takeaways from the Digital Marketing University 2014

Last week I attended the SilverPOP’s Digital Marketing University in Minneapolis – the turnout was great! This was a special event for us because SmartBase CEO, Kris Lynch, was presenting “Delivering the Right Experience across Channels”, in which she detailed how marketers can move through the Collection and Analysis stages to reach the Engagement design […] Read more

Sep, 17, 2014

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How to Succeed in the Age of the Empowered Healthcare Consumer

Did you know that 72% of internet users have looked online for healthcare information in the last year? If you search Google for “Symptom Checker”, you’ll come across websites like WebMD, Mayo Clinic, and 100 other websites that offer free healthcare information to consumers. The healthcare model has flipped significantly, putting the consumer in the driver’s […] Read more

Sep, 03, 2014

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