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“We hear you.” Apple, Taylor Swift and Customer Loyalty

I won’t give you the entire backstory between Apple and Taylor Swift. You can read that here. I’ll just refer to the bones of the story. Taylor Swift didn’t agree with a decision made by Apple and she did what a lot of people do: She shared her thoughts about it with her followers on social media. On Sunday morning she […] Read more

Jun, 22, 2015

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SmartBase Office Relocation: We’re Moving to North Loop!

Over the last 6 months, we’ve been focused on what we want the future to look like for SmartBase. We created a ‘Big Data’ offering that we’re calling Analytic Platform Solutions (APS). Adding this expertise to the SmartBase portfolio will be crucial for our customers in the next few years. The amount of data being created by your customers and your company is […] Read more

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The Woman’s Club of Minneapolis Welcomes a New President

“Individual commitment to a group effort–that is what makes a team work, a company work, a society work, a civilization work.” – Vince Lombardi I love that quote. In leading my businesses over the last 10 years, I’ve found that living and breathing this concept is effective for success. I believe that the whole is […] Read more

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Give It Back: Putting Our Bodies to Use After Death

I’m a gardener. For nearly 40 years I’ve had my own garden and before that I helped my mother with hers. I’ve taken from and enriched the gardens I’ve worked with. It makes sense to me to give the last, best thing I have to the earth as I leave it; my body. Now, I’m […] Read more

Apr, 30, 2015

  Opinion

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8 Things We’re Looking Forward to at the Healthcare Marketing and Physicians Strategies Summit (#HMPS15)

We’re gearing up for the Healthcare Marketing & Physicians Strategies Summit next week. It’s almost here! This three day conference is packed with so much information they needed 3 separate tracks to get through it all! We’ll be attending sessions from Strategic Marketing to Customer Communication and Engagement to [our favorite] Analytics, Data and Measurement. We wanted […] Read more

Apr, 08, 2015

  Data

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What You Should Do When Your Marketing Campaign Fails

You’re in a meeting. You have a GREAT idea for a marketing campaign that is sure to make a statement and enhance your brand. This campaign will rise above all others to take a stand on an important issue or give your audience the voice they deserve! *Cue heroic music* You share your idea and […] Read more

Mar, 26, 2015

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HPR15 Recap: Using Data Analytics to Improve Healthcare Outcomes

At the Hospital and Physician Relations Executive Summit in Scottsdale, AZ, we attended a lot of great sessions. There was one in particular that we thought would paint a very clear picture of how data analytics can improve healthcare and decrease costs. John Gillespie, MD, MMM of Palladian Health and Joseph A. Eberle, Managing Director […] Read more

Mar, 12, 2015

  Data

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SmartBase Run-Ins with Kevin Garnett

If you’re Minnesotan and not living under a rock, you probably already know that Kevin Garnett has returned to the Timberwolves after his 8 year hiatus from MN basketball. From the day KG signed with the Timberwolves in 1995 (check out those shirts! ^^ [Photo credit: KSTP.com]), Minnesotans have been collecting Garnett stories from run-ins […] Read more

Feb, 25, 2015

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The Evolution of Channel Marketing: Strategies to Win – A Recap

Channel Marketing has been grappling many challenges within the last few years. As a member of Business Marketing Association Minnesota, I moderated a panel discussion this week with four marketing executives from well-known corporations. My job was to facilitate a conversation about this evolution in channel marketing. The panel discussed their channel challenges and the […] Read more

Feb, 04, 2015

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The Imitation Game: Solving Big Data Problems in the 1940’s

This past weekend, I watched a movie called The Imitation Game. If you haven’t seen a trailer, you can watch it below. There were millions of combinations to check to decrypt the messages making the task almost impossible. In the movie, Alan Turing, a math genius, created a machine that could check each of the […] Read more

Jan, 13, 2015

  Data

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